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Europa 14/06/2024

Mercado Mundial: Report: Global processed potato market expected to reach $45 billion growth milestone by 2028

The global processed potatoes market is poised for a remarkable expansion, with an anticipated growth of USD 45 billion from 2024 to 2028, according to a recent report by Technavio.

This growth trajectory underscores the increasing focus on enhancing production capabilities within the potato processing industry, driving significant market momentum.

Market Dynamics and Key Drivers

The report highlights several critical factors fueling the growth of the processed potatoes market. Chief among these is the heightened emphasis on expanding production capabilities. Companies are investing in advanced technologies and infrastructure to streamline the potato processing workflow, ensuring higher efficiency and output. This strategic focus is instrumental in meeting the escalating demand for processed potato products globally.

Technological Advancements and Innovations

Technavio’s analysis points to the pivotal role of technological advancements in bolstering market growth. Innovations in processing techniques, such as improved cutting, peeling, and frying methods, are enhancing the quality and variety of processed potato products available to consumers. Additionally, the integration of automation and AI in production processes is significantly reducing operational costs and increasing production speeds.

Geographical Insights and Market Segmentation

The report provides a comprehensive geographical analysis, identifying North America and Europe as the leading regions in the processed potatoes market. These regions benefit from well-established potato processing industries and a strong consumer base for processed potato products. Furthermore, the market is segmented based on product type, with frozen, dehydrated, and canned potatoes constituting the primary categories driving market growth.

Challenges and Future Outlook

Despite the promising growth prospects, the processed potatoes market faces several challenges. Fluctuating raw material prices and stringent regulatory standards are potential hurdles that could impact market dynamics. However, companies are increasingly focusing on sustainable practices and sourcing strategies to mitigate these challenges and ensure steady market growth.

Key Players and Competitive Landscape

The Technavio report underscores the competitive nature of the processed potatoes market, with prominent players such as Lamb Weston Holdings, Inc., McCain Foods Limited, and The Kraft Heinz Company leading the charge. These companies are continuously innovating and expanding their product portfolios to capture a larger market share and cater to evolving consumer preferences.

With a projected USD 45 billion growth from 2024 to 2028, the global processed potatoes market is on an impressive upward trajectory. The emphasis on expanding production capabilities, coupled with technological advancements and strategic investments, is set to drive significant market expansion. As companies navigate challenges and capitalize on opportunities, the processed potatoes market promises a dynamic and prosperous future.

For more detailed insights, a snapshot of the Technavio report can be accessed here. Press release here.

Source: Technavio

Cover image: Credit Matthias Böckel from Pixabay


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