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 Buscador de Noticias
Oceania 16/04/2019

Australia: Western Australian potato industry joins global campaign to raise potato profile

Amid falling demand and prices, the Western Australian potato industry has joined a global campaign to ‘reinvent’ the spud. Industry leaders say some of the more obscure ways of working potatoes into meals are just the start.

The campaign is called "Imagine a World Without Potatoes" and has been developed by the International Potato Centre, based in Peru. It aimed to bring potatoes to the forefront of consumers’ minds.

Chief executive of Potato Growers Association of WA Simon Moltoni said for WA in particular, which has been struggling with oversupply since deregulation in 2016, a reputation shift for the vegetable was needed.

According to figures from Hort Innovation Australia, total potato consumption has been declining at a rate of 1.6 per cent per year overall, but kept reasonably steady by the consumption of processed potatoes. But the fresh potato category has been decreasing more rapidly at 6.1 per cent per year.

For Western Australia, plummeting prices have been accentuated by oversupply and an outbreak of the tomato potato psyllid, which closed trade down to other states.

Abc.net.au reports on Glen Ryan, who farms potatoes in Manjimup, in the south-west of the state, said the tough times had caused many smaller growers to leave the industry for good.

Fuente: https://www.freshplaza.com/article/9093014/western-australian-potato-industry-joins-global-campaign-to-raise-potato-profile/


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