Mexico: From field to shelf, the process behind PepsiCo’s value chain

Mexico has established itself as a strategic pillar within PepsiCo’s global landscape, standing out not only for the size of its market, but also for its ability to integrate key areas such as production, distribution and economic impact throughout the national territory.

Isaías Martínez, president and CEO of PepsiCo Foods Mexico, points out that this relevance responds to a long-term vision that is now materializing in an ambitious investment plan of 2 billion dollars until 2028.

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Among the more than 200 countries where PepsiCo operates, Mexico holds a special place, being the company’s largest international operation, second only to the United States. According to the executive, this strategic position lies not only in its size but also in its potential to foster innovation, develop talent, and create products that are distributed in international markets.

Mexico’s importance as an operational hub is also reflected in its creative contributions, exporting concepts like Flamin’ Hot, a product with deep Mexican roots that has found its place in various regions of the world. This product exemplifies how Mexico leads initiatives such as brand unification, accompanied by distinctive colors and a special focus on seasoning development.

The success of this model begins in the agricultural sector. PepsiCo has established itself as the largest buyer of potatoes in the country, representing approximately 20% of national production and obtaining nearly 90% of its inputs directly from Mexican farms. 

To ensure sustainable operations nationwide, the company collaborates with over 40,000 local farmers, integrating technologies such as efficient irrigation systems and digital tools for crop monitoring. These efforts aim to optimize agricultural production while minimizing environmental impact, solidifying Mexico as a key player in the company’s global plans.