Colombia: Potato producers take action to improve tuber marketing in the border city
Potato producers in southern Nariño announced the actions they are taking to strengthen this sector, which is so important to the economy of the southern department.
In this regard, Fedepapa’s representative in Nariño, Orlando Arévalo, stated that a meeting was held with representatives of trade unions, industry associations, and the Chamber of Commerce, all with the aim of promoting the development of the paper sector.
"Two very important events are being prepared: first, a trade showcase in May, and then another activity in October, which will not only serve as a sales boost but also as training opportunities and opportunities for negotiation," the leader stated.
The commercial showcase is a project of the Agroindustrial Development Center that focuses on post-harvest potato processing and the importance of understanding these processes.
Events
The leader stated that the fluctuating price of the product, with high prices in some seasons and very low ones in others, is where profit margins are lost and is leading to the search for strategies to help producers improve their conditions.
"Two significant events are planned: the first in May and the second in October. The latter will address the topic of consumption, including training for producers on product marketing," he noted.
He added that this process has the support of the local administration and local authorities such as the Guachucal Mayor’s Office, who have been promoting the potato production chain.
Commitments
"We can learn about the actions many growers in the region are taking to promote consumption of local products so that national authorities are aware of them, and we can receive their support and provide a financial boost to both small and medium-sized producers," he noted.
I add that, together with the Chamber of Commerce and the Guachucal mayor’s office, work groups are underway to generate opportunities for visibility and marketing of this flagship product for the region’s economic development.
Commitments were defined to strengthen the production chain, improve competitiveness, and promote coordination among stakeholders in the sector. The initiative seeks to position the region as a national benchmark in potato cultivation and boost rural development.
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