Economy: The global potato market will reach approximately $145 billion by 2030

The company estimates that the global potato market will reach about $120 billion in 2025, a figure that will increase to approximately $145 billion in 2030, implying a compound annual growth rate of about 3.9 percent over the forecast period.

Global growth, but not a boom

The report emphasizes that this is disciplined and widespread growth, rather than a speculative boom. The $25 billion increase in market value over five years is supported by population growth, the potato’s continued status as a staple crop, and its versatility across fresh, frozen, and snack categories. Much of this increase in value is expected to come from processed products (frozen fries, chips, and specialty snacks), driven by the expansion of fast-food restaurant chains and modern retail formats in both mature and emerging economies.

Asia-Pacific leads, Africa accelerates.

Asia-Pacific is identified as the largest regional market, accounting for just over half of global consumption. China and India dominate both production and demand, and the report notes that their domestic processing industries continue to expand as diets shift toward more convenient products.

Africa is emerging as the fastest-growing market in terms of value. Mordor Intelligence attributes this to investments in seed systems, storage, and small-scale processing, along with government efforts to promote potatoes and other roots and tubers as food security crops. Europe and North America remain mature but strategically important markets, where premiumization, efficiency, and product differentiation are more important than mere volume growth.

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The processing of attraction and climate-smart innovation

According to the report, processing demand is the central driver of market growth through 2030. Frozen food processors and foodservice operators are investing in new capacity closer to production areas and using contract farming to ensure quality and manage price risk.

In its initial phase, the study highlights improved climate-smart cultivation, controlled-environment seed production, and enhanced storage as crucial factors for stabilizing supply under more volatile climatic conditions. The report also points to new industrial outlets for potato starch and other byproducts, including bio-based materials, which generate additional revenue streams and help diversify market risk for producers and processors.

Taken together, these trends support a global potato market that is not expanding, but quietly increasing in value while transforming due to processing demand, changes in regional consumption, and investments in climate resilience.

Source: Mordor Intelligence.  Read the full press release here.