Europa 01/06/2026
Portugal: Potato consumption has reached its highest point in the last six years.
The Miss Tata campaign is back in stores to promote locally grown potatoes, coinciding with a surge in their consumption in Portugal.
The Portuguese Potato Association (Porbatata) has launched a new promotional campaign to highlight the quality of Portuguese potatoes, coinciding with the start of the 2026 harvest and the return of the Miss Tata brand to supermarket shelves. This initiative comes at a positive time, as potato consumption in Portugal reached its highest level in the last six years in 2025.
Fuente: https://www.porbatata.pt/
