Learn the story of the Rocheto Group, owner of Brazil’s largest English potato farm, and how it built an empire that spans the agricultural sector and the frozen food industry.
Conheça a história do Grupo Rocheto, proprietário da maior fazenda de batata inglesa do Brasil, e como ele construiu um império que abrange o setor agrícola e a indústria de alimentos congelados.
Prices of agricultural products in May 2025 recorded an increase, however, in the case of potato prices, an opposite trend is observed here. What were the potato prices according to the Central Statistical Office?
Personnel from the National Institute of Agricultural and Forestry Innovation (Iniaf), through its Departmental Office in La Paz, verified the production process.
The situation on the European potato market is currently particularly difficult, marked by a drastic drop in prices and a number of challenges that threaten the stability of the sector.
The price of potatoes on the open market has fallen to 50 euros per tonne, its lowest level in several years, according to figures from the sectoral organisation Belgapom .
Potatoes have been hit hard by the intense heat of recent days. In the canton of Vaud, the situation is becoming critical, worries Sébastien Pasche, vice-president of the Swiss Potato Growers’ Union and a farmer.
Reed leafhoppers can carry bacteria that harm potatoes and other crops. They are already present near the border.
